How the market works. Contact, Genesis, Mercury and Meridian each own power stations and a retail business that sells to households; the Crown owns 51% of Genesis, Mercury and Meridian, and Contact is privately owned (Beehive; The Spinoff). Frontier Economics, reviewing the market for the Government, describes the four as "vertically integrated entities of a similar size". In the wholesale market "the market clearing price is set by the most expensive bid required to meet demand" (Frontier Economics). Geoff Bertram of Victoria University of Wellington argues this design keeps prices high, because "That highest price is paid to all generators" (Victoria University). Transpower runs the national grid and 29 local lines companies run distribution networks; the Commerce Commission regulates their revenue and the Electricity Authority sets and enforces the market rules (MBIE).
Prices. MBIE's quarterly survey, which models a typical household using about 22 kWh a day on the cheapest low-user plan, put the price at 42.1 cents a kWh including GST on 15 August 2026: 16.8 cents for lines and 25.3 cents for energy and other costs, up 0.3% on the quarter before (MBIE). The Electricity Authority found prices for households and small businesses rose 6.8% on average between 1 November 2025 and 30 June 2026, after 8.0% the year before, and that higher lines charges made up 54% of the increase (Electricity Authority). MBIE says "Average wholesale prices have more than doubled since before the gas supply shocks in 2018", and that domestic gas production is forecast to fall almost 50% below projections made three years earlier (MBIE).
The 2025 market review. Frontier Economics' review, published on 1 October 2025, found "the market is working to deliver new investment in generation" but not enough dry-year backup, and pointed to policy uncertainty and falling gas exploration. It recommended that the Crown take primary responsibility for securing dry-year capacity, that the Government sell its gentailer shares, that the 29 lines companies be rationalised, preferably into five, that the Electricity Authority and Gas Industry Company merge, and that electricity be removed from the Emissions Trading Scheme. It did not recommend splitting the gentailers, and advised against "virtual disaggregation" and non-discrimination rules (Frontier Economics; MBIE). On 1 October 2025 Finance Minister Nicola Willis and Energy Minister Simon Watts responded to Frontier Economics' market review by starting LNG procurement, backing new generation by the Crown-majority power companies and strengthening the Electricity Authority; the Government declined Frontier's recommendations to sell the Crown's shares, merge the Electricity Authority with the Gas Industry Company, or merge the 29 lines companies into five (Beehive; MBIE). It also declined a Crown entity for dry-year fuel and removing electricity from the Emissions Trading Scheme, and raised the limit on lines companies owning generation in their own areas from 50 MW to 250 MW (MBIE).
Level playing field rules. From 1 July 2026, Electricity Authority rules require the four gentailers to offer hedge contracts to independent retailers on the same terms as their own retail arms unless a difference is objectively justifiable; the Authority considered and rejected forced corporate separation. The rules, decided on 26 May 2026, also require the gentailers to show every six months that their retail prices reflect expected costs, with policies reviewed each year by their boards and external audits; the Authority said corporate separation would likely need primary legislation and was the most expensive option, and plans to review its hedge market measures in 2027 (Electricity Authority). Energy Minister Simeon Brown said maximum penalties for serious breaches would rise from $2 million to up to $10 million, subject to legislation (Beehive).
The LNG terminal. On 9 February 2026 Prime Minister Christopher Luxon and then-Energy Minister Simon Watts confirmed the Government would set up an LNG import facility as backup fuel for dry years; in June the Government dropped a planned levy on power bills to pay for it, and in October MBIE said a preferred provider had been chosen but no contract would be signed before the election. The February announcement said the facility would likely be in Taranaki, could operate as early as 2027, and was expected to save "upwards of $265 million per year" (MBIE). interest.co.nz reported Watts saying the cost was subject to commercial negotiation but would be more than a billion dollars (interest.co.nz). On 9 June 2026 MBIE said the facility could operate by 2028 and that the Government was developing a new funding model (MBIE). In mid-October 2026 MBIE said it had a preferred provider for a floating storage and regasification vessel at Port Taranaki and that "a final contract won't be signed before the election"; the facility cannot proceed unless WorkSafe accepts its safety case (ODT/RNZ; interest.co.nz).
Splitting the gentailers: what analysts say. In December 2024 the OECD said reviews should look at "splitting the generation and retail operations of large companies" to improve competition and hedging (interest.co.nz). Geoff Bertram lists "breaking up the gentailers" among solutions "straightforward in principle" (Victoria University). An August 2026 paper from the Auckland Business Chamber and Northern Infrastructure Forum proposes legally distinct generation and retail subsidiaries with "no forced asset sales", and a review of full ownership separation if the contracts market does not deepen within three years (Auckland Business Chamber). On the other side, Frontier did not recommend separation. Richard Meade of Griffith University argues that owning generation protects retailers against price spikes and that "forced separation is more likely to harm than help consumers" (The Conversation; reprint). Oliver Hartwich of The New Zealand Initiative, whose members include several gentailers, says splitting "would separate two competitive activities that sit together inside the same companies for a reason" (NZ Initiative). A September 2026 PwC review commissioned by the four gentailers estimated separation would cost $460 million to $940 million once and $112 million to $160 million a year, and take three to five years (PwC).
Household solar. Parties' plans for rooftop solar, solar loans and what households are paid for exported power are compared on the home solar page.